February’s GRPP program will focus on storytelling and self-promotion. Public relations is now a full integration of traditional media and online platforms, and yet it all comes down to good storytelling — whether you are telling your story in a news article or in your own blog. Before you pitch the press, you must take a gauge of your online persona and see how your story is currently being told. Seasoned PR professional Dresden Engle, who managed the PR and storytelling for George Eastman Museum for 15 years, will share story-mining and news-pitching tips to help get your message heard.
Social Time: 6-6:45pm Nox, 302 Goodman St. N, Rochester (Village Gate)
Meeting Time: 7-9pm, 100 College Ave. Rochester (behind the MAG in the Gay Alliance of Genesee Valley office space)
Dresden’s background: Dresden Engle, Director, Dresden Public Relations, http://www.dresdenpr.com/
Dresden steers the branding and public relations/social media strategy for Dresden Public Relations. She is a nationally award-winning communications professional with 27 years experience in journalism, public relations, and social media. She has earned awards in writing, news releases, blogging, PR, and Facebook/Twitter campaigns. Dresden has worked extensively with local and national media, securing lead features in major publications and on national newscasts, from The New York Times and Forbes, to ABC World News and CBS News Sunday Morning. Professional honors she has received include 40 Under 40, Athena Award finalist, and Up & Coming Businesswoman Award in 2013 from the Rochester Women’s Network.
Dresden has been instrumental in the creation and orchestration of large events at George Eastman House, where she headed PR efforts for 15 years, and also for numerous clients at venues such as Rochester Music Hall of Fame ceremony at Eastman Theatre, the Lilac Festival at Highland Park, and the Go Green Expo at RMSC and High Falls as well as press events in New York City; Hollywood; Toronto; London, England; and Cologne, Germany. Dresden holds a master’s degree in communication and a bachelor’s degree in journalism and theater. She has served as chairwoman of Visit Rochester’s Visitor Industry Council and was a founding board member of the High Falls Film Festival. Dresden is a popular emcee and guest speaker at numerous events and conferences and also teaches the upper-level PR courses at SUNY Brockport.