November 2013 President’s Message

Business Branding with Greater Rochester Professional Photographers


In honor of the 44th anniversary of the first airing of Sesame Street, we are going to have a word of the day.  Today’s word of the day is “branding”.


      n   kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee
      v    to promote as a brand name or to impress indelibly: the plane crash was branded on her mind.

In  the old days, branding had a much different connotation that it does now, especially in the world of business.  In the most common older use of the term, cowboys would brand cattle by placing a red hot metal stamp to their hides, burning an identifying mark on them to identify them as belonging to a certain ranch.  As small business owners, we are much more familiar with the less painful marketing use of the word branding:

        n     1.  in marketing, the sum total of a company’s value, including products, services, people, advertising, positioning, and culture;
2. in marketing, the use of logos, symbols, or product design to promote consumer awareness of goods and services

If your branding is not searing an indelible image in the memory in your clients, then you may need to rethink what you are doing.  This month’s meeting will help you.  And best of all, no one has to be roped and hog-tied for demonstration purposes.  That is, unless you really want to be.


This Month’s’ Meeting Topic

Being Extraordinary Through Powerful Branding – This month, our program will given by Stephanie Davis from DiguDesign (, who will be showing us tips on how to build our brand reputation and become marketing rock stars.

Join us at Lumiere Photo, 100 College Avenue on November 13 for this very informative meeting.  The social hour begins at 6pm, and the meeting begins promptly at 7pm.

For more information, please visit the GRPP Facebook page for this event.

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