Visual Thinking and Photography

October 2011 Meeting of the Greater Rochester Professional Photographers (GRPP)

This month, we are thrilled to have Allana Taranto (Arse Magna Studio) from the greater Boston-area talk to us about “visual thinking”.

Visual Thinking gives you a keener ability to see and articulate what you are seeing when you look at your own  images. This is a necessary tool to critically analyze your own work and online presence.

A deeper understanding of your unique point of view differentiates you in the marketplace. This leads to making more money with the kind of clients you love.


During Allana’s presentation, we will learn a tool set to:
– articulate what you are seeing when you look;
– apply this to our own work; and
– define and refine (in language) our distinctive point of view.

Harnessing that language (and using it with clients) will give them the language to talk about you about what they want and what they like, and will make them your champion and bring in more referrals.

For more information on Allana, who also belong to Greener Photography, please go to:


IMPORTANT:  Please note that we are meeting in a new location for this month and November’s meeting.
Don’t worry, you are going to have to drive about 12 seconds more to get there.
Location:   Lumiere Photo’s new location
100 College Ave., Rochester, NY

All you have to do is drive past Booksmart Studio and the Village Gate and hang a left.

The social hour and print critique will begin at 6:00. The GRPP business portion of the meeting will begin at approximately 6;40pm, and Allana’s program will begin promptly at 7:00pm.

We’ll order pizza again as we’ve done the last couple of meetings (donations are gladly accepted), but make sure you save at least $5 for the 50/50 raffle. All it takes is $5 and a dream.


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